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Ghassan is a seasoned executive in the cement industry with a vast international experience. Having witnessed his capacity to drive results through well considered structures and systems, and to push the envelope as CEO of Habesha Cement - Ethiopia, a subsidiary of PPC, I can confidently say that he possesses the expertise, the leadership, and strategic thinking required to support top management drive successful business turnarounds.

Roland van Wijnen

CEO PPC Ltd. South Africa

During Ghassan's CEO tenure at Berber Cement, I, as a board member, admired his impressive leadership. He orchestrated a successful turnaround, revamped the business strategy, restructured the organization, and gained approval for CAPEX from the Board. The company witnessed remarkable growth in cement production and financial strength (164% YoY production increase, 146% YoY EBITDA growth) and achieved its first-ever long-term loan repayments under his strategic guidance.

Turki Alqabari

Board Member Berber Cement Co. Ltd, Khartoum/Sudan

Working alongside Ghassan in establishing Geocycle at Siam City Cement, I saw his inspiring leadership drive tangible progress. Geocycle's success underlines his vision and commitment to sustainability, making a positive environmental impact while adding value. It sets a lasting example of effective leadership, technical prowess, and sustainability in the cement industry.

Robert Bluett

Founder of People Plus Consulting

Leading the inaugural 'Plant Workforce Training' pilot at our cement plant was a revealing journey. The initiative elevated technical skills and team spirit among supervisors and shop floor staff. Post-training, many employees embraced the role of trainers, amplifying knowledge sharing. This breakthrough program cultivates capabilities and a culture of perpetual learning and development. I enthusiastically endorse it for any cement plant aspiring to enhance workforce competence and nurture a culture of continuous improvement.

Radu Geomolean

WCM – World Class Manufacturing Manager – EUROPE, Novelis AG